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Happy Birthday, Crown

2015 was an extraordinary year in the life of Crown. In celebrating our first 50 years in existence, we didn’t stop at patting ourselves on the back, but renewed our vow to “give back” to the communities, the clients, the service partners and to our own employees, on whose considerable efforts our success has been founded.

From a sustainability point of view, most prominent was Crown’s “birthday gift to our communities.” The Golden Relay, as it was branded internally, resulted in significant financial and other giving to underprivileged and underserved communities across the globe. This year’s report focuses on this truly life-changing initiative.

Sharing

One of our core values, sharing – being open and transparent – is at the center of who we are as an organization. In this year’s report we are pleased to provide details on our ever-developing and expanding efforts – in terms of the environment, human rights, health and safety, labor practices and anti-bribery and corruption. In line with our membership of the UN Global Compact we are pleased to share our successes, as well as being transparent about where we can still improve.

Our extraordinary people

As you will see from the figures in this report, the positive impact Crown has on communities continues to increase. Why? Improvements to our CSR structure help, like setting more CSR-related employee performance targets, creating clearer global policies, and appointing senior managers to drive specific CSR issues. But that’s not what makes Crown do more each year. In an effort to nurture a deeply embedded CSR culture, we encourage our people to decide on, develop and drive initiatives.

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The result: our extraordinary people never cease to amaze us. Because they understand and care about local needs, they have created a momentum for positive change. Their ingenuity, passion and local knowledge have brought magic to our mission yet again.

As this year’s report is finalized and published, it would not be inappropriate to name and celebrate the efforts of one of our extraordinary people, our previous CSR Director, Jennifer Harvey. It is with gratitude that we look back at her significant achievements in bringing CSR to the forefront of what Crown does and what Crown stands for. We are delighted that although she has passed on the CSR mantle, Jennifer remains with the Company, now in a senior business director capacity.

Looking ahead

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As we look to the coming year, we are focused on issues material to our business activities. We will continue to scrutinize our environmental performance, especially those areas where we missed our targets. To enable us to keep doing good, we aim to share the value of what we bring to communities to also strengthen our company. Most importantly, we will keep looking for new practices and ways to leverage our core business activities, so that we can have a positive impact every single day.

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Laurie Hibbert
Director of CSR
Crown Worldwide Group