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UK's Lawrence Cullen outlasted a bumper field of 714 entrants to win the 2020 Unibet UK Poker Tour London £220 Main Event at Aspers Casino Westfield Stratford City for £25,500.

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This was the first big cash for Cullen who never had the lead in the event until heads-up play.

'I won a smaller tournament a few weeks ago but this is my first big win and means a lot to me,' Cullen shared with PokerNews. 'The smaller win gave me some confidence after struggling a lot during the year I have been playing tournaments.'

Cullen would have been satisfied with simply a final table result and he was on top of the world after winning the event.

'I enjoyed every second of the event and was just happy to make the final table,' said Cullen. 'To win it is a dream!'

2020 Unibet UK Poker Tour London £220 Main Event Final Table Results

First Stop of 2020 Season Smashes Records

To say the Unibet UK Poker Tour London was a success would be an understatement. Not only was the £50,000 guarantee smashed by almost triple with a £141,372 prize pool, it also set a massive new attendance record for the tour.

The previous record was established in 2018 when Paul Romain outlasted a field of 289 entrants to win the £13,000 top prize. That event generated a £57,800 prize pool.

This is not all as there were plenty of promotions surrounding the event by both Unibet Poker and Aspers Casino with plenty of goodies handed out including t-shirts, phone popsockets, and free beverage service for the entire final table.

Unibet Poker also held a special Last Longer contest for its online qualifiers won by Russia's Aleksandr Lebedev, who finished in 33rd place for £805. Although the cash was nice, the last longer prize was even nice as Unibet Poker awarded him a Unibet Open Tallinn package valued at €2,000 held on May 20-24 in the Olympic Casino in the Estonian capital.

Last longer contests for online qualifiers will be held at all future Unibet UK Poker Tour events this year including the next one at Aspers Casino Newcastle on May 28-31. Players can qualify through feeder tournaments for just €0.50.

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Final Day Action

A total of 119 began the final day with 80 players guaranteed at least a min-cash of £400. The bubble broke before hand-for-hand play even began after Louis Zimmermann ran his jacks into the queens held by Egidijus Alsauskas.

Among the notable players to cash short of a final table finish included Unibet Poker Ambassador David Lappin (49th - £595), Antonis Poulengeris (22nd - £1,050), William Kassouf (19th - £1,180), and Unibet Poker Finnish Ambassador Jorma Vuoksenmaa (13th - £1,555).

Lappin, Vouksenmaa, and Dara O'Kearney, who unfortunately didn't cash, were all gracious ambassadors and happy to mingle with the everyday poker player at Aspers Casino.

At the final table, it was Callum Pooles, who was playing his first big live tournament in a casino, putting the pedal to the metal coming in as the chip leader and showing relentless aggression throughout the table. Pooles' eventually ended heads-up with Cullen sporting a 4:1 chip lead, but the lead didn't last long.

Cullen wrestled the lead away from Pooles after a timely double before the final hand was played. Pooles got jacks and was up against the queen-seven suited held by Cullen. Cullen flopped a flush with a king on the board and called a bet from Pooles. Another king came on the turn to pair the board. Pooles check-jammed and got snap-called by Cullen. Neither a king or jack came on the river to give him the full house and he was eliminated in second place.

Upcoming 2020 Unibet UK Poker Tour Events

The Unibet UK Poker Tour will be back in May in Newcastle before Aspers London will be revisited twice, including the tour's Grand Finale in December. The first events carry £220 buy-in Main Events with a £50,000 guarantee, while the Unibet UK Poker Tour Grand Finale in December has everything doubled with a £440 buy-in event that carries a £100,000 guarantee.

There is also one extra starting flight for the Grand Finale. Players are allowed two re-entries per starting day, with the option to take their largest stack through to the Final Day.

In addition to the cash prizes at each stop, a €2,000 Unibet Open package will also be awarded in an exclusive Last Longer competition for Unibet Poker online qualifiers. 10% will be retained from each buy-in to cover registration fees.

All Unibet UK Poker Tour events are live covered by our UK PokerNews team, so make sure to check out the UK site for all live reporting action. To read back all the coverage from the first leg of the 2020 season, click here.

The Unibet UK Poker Tour is a grassroots poker at its finest. Be sure to head to Unibet Poker to try to qualify for the next event in Newcastle on May 28-31.

_{*Photos courtesy of Lyle Bateman}

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Unibet provides a platform for sports betting, online casino, bingo and online poker to over 11 million customers in over 100 countries. Unibet is a part of Kindred Group–an online gambling operator which consists of 11 brands along with Maria Casino, Stan James, 32Red, and iGame. Today, Unibet has over 1,500 employees and offices in Malta, London, New York, and Gibraltar among others.Unibet launched its first online website in 1999, launched live betting service in 2003 and introduced mobile site in 2004.^[2]

Overview[edit]

The Kindred Group, and by extension Unibet, is headquartered in Malta.

This arrangement allows Unibet to be licensed, through Platinum Gaming Limited, by the Government of Gibraltar (under Licence numbers RGL 091 & RGL 092)^[3] and regulated by the Gibraltar Gambling Commissioner for the purposes of serving customers around Europe. In order to legally offer online gambling services to UK based customers Platinum Gaming Limited – and therefore Unibet – also hold a Combined Continuation Remote Operating Licence (number 000-045322-R-324275-001)^[4] from the UK Gambling Commission (UKGC).

History[edit]

Unibet was originally founded in 1997 by Anders Ström, with the company initially operating out of Ström's home in Earl's Court, London. It secured a licence to operate a betting business and from 1998, Unibet began taking bets over the phone. The following year, Unibet launched their first ever online betting website. It later became Unibet Group PLC, Pontus Lesse was appointed as the new CEO and the company were granted their first international gambling licence in Malta.

Over the next few years, Unibet Group PLC expanded quickly. Its Unibet website diversified to support 12 different languages and by 2004, the company had over 300,000 registered customers in more than 100 countries. It was also in that year that the company was first listed on the Swedish Stock Exchange.^[1]

The following years saw a number of other acquisitions by the company, including most notably those of Betchoice in Australia and of Stan James Online.^[5] In order to better support their new multi-brand strategy, Unibet Group Plc became the Kindred Group in 2016.^[2] Since that time, the company have passed one million registered customers and launched a range of further betting and gambling brands around the world. In the middle of November 2019 the Kindred Group went live with Unibet in Pennsylvania (PA).^[6]

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Sponsorship[edit]

Unibet sponsors a wide range of major sports teams and events.

Unibet has recently partnered with New Jersey Devils,^[7] and Philadelphia Eagles.^[8] The brand is the official betting partner of French football club Paris Saint-Germain as well as three different English football league teams, in the shape of Aston Villa,^[9] Preston North End,^[10] and Middlesbrough.^[11] Since season 19/20, they are main sponsor of Belgian football club Club Brugge.From the 20/21 season they will also be the sponsor on all of Rangers FC training kits. Unibet also has the same relationship with Warwickshire County Cricket Club.^[12][13]

Unibet also sponsors an esports team known as Astralis, who play Counter-Strike: Global Offensive.^[14]

By 30.1.2020 Unibet started a partnership with Magnus Carlsen.^[15]

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Awards[edit]

Unibet has been repeatedly awarded by PCM magazine “eGaming Overview” as the best sports betting operator in 2006, 2008 and 2009, as well as a live betting operator in 2009^[16]

Sportsbook Operator of the Year - IGA Awards 2014. Followed by a few months later Unibet conquers Best Poker Marketing Campaign - EGR Awards 2014.^[17]

References[edit]

1. ^ ^abc'Kindred Company Fact Sheet NASDAQ'.
2. ^ ^ab'Unibet Timeline' (History of Unibet from 1997 to present day.).
3. ^'HM Government of Gibraltar'(PDF).
4. ^'UKGC License Details'.
5. ^'Unibet Acquire Stan James'. iGaming Business. 1 October 2015.
6. ^Fletcher, Rob. 'Kindred goes online with Unibet in Pennsylvania'.IGB North America. 18 November 2019.
7. ^'European sportsbook signs partnership with Devils; Brodeur to serve as ambassador'. 16 September 2019.
8. ^'Philadelphia Eagles sign first casino partnership deal'. 1 November 2019.
9. ^'Aston Villa announce Unibet deal'. 7 July 2017.
10. ^'Unibet become official partner of PNE'.
11. ^'Unibet sponsor Middlesbrough FC'. 13 July 2018.
12. ^'Warwickshire CC partner with Unibet'.
13. ^'Unibet Open Dublin: 12 Left in Main Event, €64K on Top'. Poker News. March 1, 2020.
14. ^'Unibet Partners With Astralis in Two-Year Sponsorship Deal'. 13 November 2018.
15. ^https://www.youtube.com/watch?v=0e81vfC6Pis
16. ^Valencia, Ronnie (19 March 2020). 'Unibet, breve reseña'. revizorro.org (in Spanish).
17. ^'Unibet Awards in 2014'. 27 July 2020.

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External links[edit]

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